David Beckham
Footballer & Global Icon
One of the most admired and successful footballers of all time — philanthropist, entrepreneur and global style icon. His life journey embodies the daring values that make TUDOR what it is today.
Jay Chou
Musician & Actor
The "King of Asian Pop" has pushed boundaries across music, film and art for over two decades. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.
Beauden Barrett
All Blacks — Rugby
Twice elected the world's best rugby player, Beauden Barrett is a key force behind the All Blacks' dominance. One of only three players in history to win back-to-back World Rugby Player of the Year awards.
Nic von Rupp
Big-Wave Surfer
In 2021, Nic von Rupp rode some of the biggest waves in the history of surfing at Nazaré Beach. He has dared to push the limits of big-wave surfing for years — TUDOR on his wrist every time.
Xiao Zhan
Actor & Singer
One of the most influential entertainers in Asia, Xiao Zhan has captivated audiences across film, television and music. His ambition and artistry reflect the spirit of Born to Dare.
The All Blacks
New Zealand Rugby
Partners since 2015, TUDOR and the All Blacks share a relentless pursuit of excellence. The most successful international rugby team in history — daring on every level.
The Black Ferns
New Zealand Women's Rugby
World Champions and the most decorated women's rugby team on the planet. The Black Ferns bring the same fearless standard as their All Blacks counterparts — Born to Dare.
TUDOR × WSL
World Surf League
As Official Timepiece of the World Surf League, TUDOR accompanies the world's best surfers on tour. A natural partnership born from decades of ocean heritage and the Pelagos diving collection.
Born to Dare
Nic von Rupp at Nazaré
Charging 20-metre faces at Praia do Norte — where only the most daring surfers on earth compete. Nic von Rupp proves that true performance knows no limits.
Guillaume Néry
World Freediving Champion
World Champion freediver and one of the most accomplished explorers of the deep. Guillaume Néry dives beyond human limits — a perfect embodiment of TUDOR's ocean heritage.
Lionel Messi
Football Legend
Eight-time Ballon d'Or winner. FIFA World Cup champion. The greatest footballer of his generation. Lionel Messi has dared to redefine what is possible on a football pitch.
TUDOR × McLaren
Formula 1
Official Partner of McLaren Formula 1 Team, TUDOR brings Swiss precision to the pinnacle of motorsport. A partnership defined by performance, craftsmanship and the will to win.
Pro Cycling
Grand Tour Racing
The TUDOR Pro Cycling Team competes at the highest level of professional road racing — tackling the Grand Tours and Spring Classics with the same spirit of daring that defines the brand.
TUDOR Pro Cycling
The Team
Forged in the red tunnel, the TUDOR Pro Cycling Team carries the brand's values into every race. Precision. Endurance. The relentless pursuit of what's possible.
Born to Dare
TUDOR Pro Cycling
Every climb, every sprint, every finish line — TUDOR rides with the best. The Pro Cycling Team's iconic red bike and TUDOR kit make a bold statement in every peloton.
TUDOR × Dakar
Dakar Rally
Official Timekeeper of the Dakar Rally — the world's most extreme off-road race. Through sand, rock and desert at the limits of endurance, TUDOR keeps time where others give up.
